Our Story
In the summer of 2020, I was working in the hospitality industry in New York City, helping venues reopen after the COVID-19 lockdown. With long hours and the constant need to stay energized, iced coffee became my go-to drink. I don’t drink soda or energy drinks, as I’m health-conscious, so coffee was my main source of caffeine. One day, after finishing my iced coffee, I set the cup down and returned 30 minutes later, only to find myself drinking the melted ice, desperate for hydration. As I sipped, it hit me:What if there was a lightly caffeinated sparkling water I could drink all day long?
I immediately shared this idea with my wife, knowing her background in marketing would make her the perfect partner to bring this vision to life. After a lot of discussions, we both agreed: we had to go for it. But we also knew that to give WAVA a real shot, we couldn’t stay in Brooklyn working our day jobs. We needed to take the leap—quit our jobs, cut back on expenses, and fully dedicate ourselves to building the brand. And that’s exactly what we did.
As a team of creative artists and musicians, we knew WAVA had to be more than just a beverage—it had to inspire, elevate, and energize. While designing the can, we realized the visual elements resembled sound waves and brain waves, sparking an exciting idea. We delved into the science of binaural beats—sound frequencies that can influence brain activity and help achieve specific mental states. After learning how to create them, we dove into the studio to produce our first WAVA Beats album. From there, we decided to merge binaural beats with music across multiple genres, creating a unique sound experience that enhances creativity, focus, and productivity.
Three and a half years later, we launched WAVA and brought it to market in New York City.
Today, WAVA is the first-ever beverage and sound experience that combines lightly caffeinated sparkling water with music designed to boost mental clarity and performance. It’s a whole new way to drink and listen, elevating both your energy and your mind.